Select the primary market first. The marketplace/platform checklist below will update for that market. Use the “Other” free-text fields to add missing platforms or tools.
2. D2C Brand Questions
A. Qualification
Category
Select
Beauty / personal care Wellness / supplements Packaged food / beverage Home care Pet care Fresh / perishable food Fashion / lifestyle Consumer electronics / accessories Home improvement / furniture Other
Annual revenue / GMV band
Select Below ₹20 Cr / $2.5M / €2.3M ₹20–50 Cr / $2.5–6M / €2.3–5.5M ₹50–100 Cr / $6–12M / €5.5–11M ₹100–300 Cr / $12–36M / €11–33M ₹300 Cr+ / $36M+ / €33M+ Prefer not to say
Active SKU count
Select Less than 25 25–50 50–100 100–500 500+
B. Channels and Tech Stack
Sales channels / marketplaces used
C. Unified Performance View
Do you have one unified performance view across all sales channels? For example: sales, ads, discounts/promos, inventory and margin by SKU/platform across own website, marketplaces and q-commerce.
Select Yes, one reliable unified dashboard Partially, but incomplete or not trusted Mostly platform dashboards and spreadsheets No unified dashboard
Would a unified performance dashboard be useful for your team? One place to compare performance by platform and identify what is selling profitably.
Select Yes, strongly Maybe, if actionable No, current setup is enough
D. Pricing, Promotion, Margin and Working Capital
How do you currently decide discounts, bundles and marketplace/q-commerce promo participation?
Who owns these decisions internally?
How often do you change prices, coupons, bundles or promotions?
Select Rarely / only during major sales Monthly 2–3 times/month Weekly Multiple times/week
Do you use pricing intelligence tools? For example: DataWeave, Sciative, Intelligence Node, Prisync, Price2Spy, Omnia, internal tools, etc.
Select No Internal spreadsheet / BI only Yes Other / not sure
Do you calculate contribution margin by SKU and channel after discounts, ads, platform fees, logistics and returns?
Select Yes, reliably Partially Rarely No
Can you access SKU-level COGS or gross-margin bands?
Select Yes, clean and usable Yes, but not clean Partially No / hard to access
Does cash-flow timing influence when you run promotions?
Select Yes, often Sometimes Rarely No
Do you face inventory ageing or working-capital lock-up?
Select Yes, significant issue Sometimes Rarely No
E. Pain and Buying Signal
Pain: deciding profitable discounts/promotions today Select 1–5 1 - No pain 2 3 4 5 - Severe pain
Pain: SKU-channel contribution-margin visibility Select 1–5 1 - No pain 2 3 4 5 - Severe pain
Pain: timing promotions around inventory and cash-flow needs Select 1–5 1 - No pain 2 3 4 5 - Severe pain
Would you pay for a solution that improves SKU-level contribution margin across platforms while providing a unified performance view? Select Yes, urgently Yes, if proven in pilot Maybe No
Open to a 25-min follow-up / pilot? Select Yes Maybe No
What is the biggest failure mode in your current promotion/pricing workflow? Optional
Expected monthly budget if ROI is proven Optional Select Below ₹25k / $300 / €300 per month ₹25k–75k / $300–900 / €300–850 per month ₹75k–2L / $900–2.5k / €850–2.3k per month ₹2L+ / $2.5k+ / €2.3k+ per month Prefer outcome-linked
Any additional context? Optional
2. Marketplace / Ecommerce Agency Questions
A. Qualification
Number of active brand clients Select 1–5 6–10 11–25 26–50 50+
Average client GMV/revenue band Select Below ₹20 Cr / $2.5M / €2.3M ₹20–50 Cr / $2.5–6M / €2.3–5.5M ₹50–100 Cr / $6–12M / €5.5–11M ₹100–300 Cr / $12–36M / €11–33M ₹300 Cr+ / $36M+ / €33M+ Varies / unknown
Primary client categories managed
B. Platform Coverage and Services
Marketplaces / platforms managed in selected market
What do you manage for clients?
C. Unified Performance View
Do you have one unified dashboard to compare performance across platforms for each client? For example: select a client and view sales, ads, discounts/promos, inventory and margin by marketplace/platform. Select Yes, one reliable unified dashboard Partially, but incomplete or not trusted Mostly platform dashboards and spreadsheets No unified dashboard
Would a client-wise cross-platform performance dashboard be useful for your agency? One place to switch clients and compare channel/platform performance. Select Yes, strongly Maybe, if actionable or white-label No, current setup is enough
D. Workflow, Tools and Pain
Do you influence pricing, discounts, bundles or deal participation? Select Yes, regularly Sometimes / we advise; brand decides No, mostly ads/listings only
How do you currently recommend discounts, bundles, deal participation and ad allocation for clients?
Do clients ask for profit improvement or mostly ROAS/revenue growth? Select Profit / contribution margin is a major ask Both profit and ROAS/revenue Mostly ROAS/revenue Mostly campaign execution only
Do you use pricing / BI / marketplace intelligence tools today? Select No Internal spreadsheets / BI only Yes Other / not sure
Do clients share COGS/gross-margin data with you? Select Usually yes Sometimes / partial Rarely / no
Do you calculate contribution margin after ads, discounts and marketplace fees? Select Yes, reliably Partially Rarely No
Pain: combining marketplace, Ad, inventory, margin and other data Select 1–5 1 - No pain 2 3 4 5 - Severe pain
Pain: proving Ad/promotion profitability to clients Select 1–5 1 - No pain 2 3 4 5 - Severe pain
Pain: preparing client business reviews manually Select 1–5 1 - No pain 2 3 4 5 - Severe pain
E. Buying / Partner Signal
Would this concept help improve client retention, reporting quality or help you charge higher retainers? Select Yes, strongly Maybe No
Would you prefer this concept as an internal agency tool or a white-label client dashboard? Select White-label client dashboard Internal agency tool Both Not sure
Would you introduce 1–2 clients for a diagnostic pilot? Select Yes Maybe No
Preferred pricing model Optional Select Per brand/client Agency seat/license White-label report fee Outcome-linked Not sure
Expected monthly budget if useful Optional Select Below ₹25k / $300 / €300 per month ₹25k–75k / $300–900 / €300–850 per month ₹75k–2L / $900–2.5k / €850–2.3k per month ₹2L+ / $2.5k+ / €2.3k+ per month Only if bundled into client fee
Any additional context? Optional