D2C Brands & Agency Survey

Section A: Respondent and Market

Tell us who is responding and the primary market you operate in.

Who are you responding as?

Primary market

Company / brand name

Your name optional

Your role

Section B: Business Profile and Channels

Basic qualification: category, revenue scale, SKU complexity and sales channels used.

Section C: Unified Performance View

This section tests whether your team has one trusted view across channels.

Do you have one unified performance view across all sales channels?

For example: sales, ad performance, discounts/promos, inventory and margin across own website, marketplaces and quick commerce.

Would a unified performance dashboard be useful for your team?

Section D: Commercial Workflow

This section tests how revenue, margin, pricing and promotion decisions are made today.

Primary commercial goal right now

Main metric used for promo/pricing decisions

How do you currently decide pricing, discounts, SKU-channel push and promotions?

Do you use any tool to support pricing, promotion or channel decisions?

Which AI recommendations would be useful?

Section E: Pain Points

Rate how painful these revenue and margin problems are in your current workflow.

Pain: growing revenue without reducing contribution margin

Pain: Channel-wise SKU-level contribution-margin visibility

Pain: knowing which SKU/channel actions improve revenue or profit

Section F: Buying Signal and Follow-up

This helps us understand whether the problem is worth solving commercially.

Would you pay for a solution that helps grow revenue profitably through SKU-channel recommendations?

Open to a 20-minute follow-up / pilot discussion?

Preferred contact for follow-up optional

Section B: Agency Profile

Basic qualification: client scale, category coverage and agency complexity.

Number of active brand clients

Average annual revenue / GMV of clients optional

Primary client categories managed optional

Section C: Platform Coverage and Services

Select all platforms and services your agency manages.

Marketplaces / platforms managed

What do you manage for clients?

Section D: Unified Performance View

This section tests whether your agency has one trusted client-wise view across platforms.

Do you have one unified dashboard to compare performance across platforms for each client?

For example: select a client and view sales, ads, discounts/promos, inventory and margin by marketplace/platform.

Would a client-wise cross-platform performance dashboard be useful for your agency?

Section E: Commercial Workflow

This section tests client goals and your role in revenue, margin and promotion decisions.

Most common commercial goal clients ask you to solve

Do you influence pricing, discounts, bundles or deal participation?

Do you use any pricing / BI / marketplace intelligence tools today?

Which AI recommendations would be useful for clients?

Section F: Pain Points

Rate how painful these revenue and margin problems are in your current agency workflow.

Pain: combining SKU-level sales and performance data across channels

Pain: turning marketplace, ecommerce and ad reports into clear client recommendations

Pain: understanding which channels are growing revenue efficiently versus only increasing spend

Section G: Buying Signal and Tool Preference

This helps us understand whether the concept would create value for agencies.

Would a revenue and margin optimization tool help improve client outcomes, retention or reporting quality?

Would you prefer this concept as an internal agency tool or a white-label client dashboard?

Preferred pricing model for such a tool optional

Preferred contact for follow-up optional